Postcards for Australia’s Outback Brewery, used to solicit votes on the naming of a lizard used to promote the brewery, will be printed at drupa on a Xerox DocuColor 8000AP Digital Press. Visitors can watch the printing and learn how PrintPortal/Promosys used a flexible and streamlined system to produce the personalized cards – beginning with use of Adobe InDesign and customized using XMPie PersonalEffect. After printing, the postcards are then trimmed.

“Our retail liquor sales were virtually nil until we commissioned Promosys and Print Portal. Using Xerox and XMPie technology we have seen an amazing response rate of over 20 percent,” said Ben Hart, director, Outback Brewery.

Back to Exchange’s drupa page.

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