London-based retailer Marks and Spencer wanted to create personalized reward statements and communicate benefit information with its employees. The retailer worked with dsicmm to create variable-color digital booklets, personalized for each employee. Visitors to the Xerox drupa stand can learn about the workflow used to create personalized statements; beginning with a template in Adobe InDesign, then dsicmm uses its own nexdox software to convert data into a common format before utilizing a Creo print server to reduce processing time. At drupa, the booklets are being printed on the Xerox iGen3 110 Digital Production Press, and finished with saddle-stitching on a booklet maker.

Back to Exchange’s drupa page.

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