Regional and personalized brochures created by Dutch printer Jubels for siding manufacturer James Hardie that combine the economics of long-run offset printing with the flexibility of digital printing, and allow for updates to be made quick and easy.

At drupa, attendees can learn about the full workflow behind the collateral, starting with files created in QuarkXpress. Paper and offset patch sheets are used to profile the Xerox iGen3 110 Digital Production Press, using EFI Color Profiler 2.0 and Xerox EX Print Server powered by EFI Fiery to ensure color matching with offset.

Inserts containing the customized content are created by region, printed on the iGen3 110 press, and then added to the brochure through the insertion module of a booklet maker or manually if the offset piece is folded offline.

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