On May 28 at drupa 2008, Xerox announced a digital color press that packs robust production features such as coated paper handling, heavyweight media support, and feeding and finishing options at an entry-level price. The Xerox 700 Digital Color Press brings productivity, excellent print quality and flexibility to print providers looking to adopt digital technology or expand their digital printing businesses.

The Xerox 700 Digital Color Press prints at 70 pages per minute in color or black and white, and provides an affordable way to start building or expanding a digital printing business, especially for in-plant operations, quick printers, commercial printers, creative agencies, photo specialty retailers and departmental environments. The system has the image quality and productivity of a high-end production press and is ideal for photo books, brochures, direct-mail pieces, catalogs, calendars and postcards.

“The Xerox 700 Digital Color Press extends what is already the industry’s broadest portfolio of digital color systems and fits a growing segment of the market,” said Riley McNulty, IDC, a global provider of market intelligence. “Print providers are demanding products that produce lucrative full-color applications. The Xerox 700 Digital Color Press delivers with feature rich functionality at an affordable price.”

As more businesses are benefiting from the quality and value of digital printing, the market for entry-level digital color presses continues to grow. According to the May 2008 IDC Hardcopy Peripheral Tracker, this market, defined as color devices of 41+ pages per minute, priced between $20,000 and $100,000, experienced 2007 year-over-year growth of 50 percent in the U.S. and 112 percent in Europe.

The Xerox 700 Digital Color Press uses a proprietary low-melt EA Toner that prints full color at fast speeds with matte finish image quality. EA Toner is Xerox’s patented chemically-grown toner; its miniscule particles help ensure high-quality halftones, smooth transitions and rich shadow detail. This environmentally-friendly, low-melt EA Toner requires less energy to manufacture and print, minimizing the impact on the environment.

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