As a noted print industry analyst and blogger for In The Balance, Andy Tribute is an authority on the future of print technology.

In this in interview at drupa 2008, Andy discusses his take on the future of print, and how there will be a continued demand for a range of technologies.

“From 2008, we’re going to see [digital printing] move further into the offset space with quality that’s often even better than offset.”

“Digital is not going to kill offset . . . The future of the printing industry is a mix of digital and offset.”

Back to Exchange’s drupa 2008 page.

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