Market Square Polish Pottery needed to create high-value direct mail with outstanding image quality that did justice to the beautiful pieces it sells. The goals were to create a cost-effective campaign that would differentiate the company and generate store traffic. The postcards were designed with Adobe InDesign software and XMPie technology to personalize the postcards.

Files were sent to the printer via Xerox FreeFlow Print Server and printed on a Xerox DocuColor 5000 Digital Press.

“The oversized postcards gave our new small business the professional look of a more established company,” said Danielle Bonsignore, owner of Polish Pottery. “Customers raved about the vivid colors and unique personal touch.”

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