Xerox’s Shelley Sweeney talks about Heritage Education Fund’s success in making key changes to its direct mail campaign and the power of personalization. Previously printed on offset, the new digital 1:1 color marketing solution helped drive a 76% increase in the number of products sold by Heritage and a 91% customer response rate.

Listen to the podcast Heritage.

Total duration: 5:54 min.
Audio: MP3

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