Held every four years at the Messe Düsseldorf, Germany, drupa is the largest printing equipment exhibition in the world. In 2004 approximately 390,000 visitors attended the show, which featured 1,866 exhibitors from 52 countries.
This year, drupa 2008 promised to be even bigger and more exciting. For two weeks an estimated 400,000 visitors flooded the streets of Düsseldorf to see the latest technologies, solutions and trends in the print media industry.

If you couldn’t make it to Düsseldorf for the Olympics of the Print Media Industry, then make sure you explore Xerox Exchange’s drupa page.

Throughout the show we collected news, videos, podcasts and other information from drupa 2008 on a regular basis. Click on the links below to watch videos, read articles and visit related sites.

News

News, announcements, fact sheets and more direct from drupa 2008.

• Xerox Turns a Deeper Shade of Green at drupa
  
• Stralfours Purchases Four Xerox 490 Continuous Feed Systems
  
• Xerox Unveils 700 Digital Color Press
  
• Xerox Unveils Revolutionary Cured Gel Ink
  
• Xerox Unveils iGen4 at drupa 2008
  
• Xerox Digital Color Press Gives Mid-Production Market a Boost
  
• Xerox Launches Wide-Format Color Printers
  

Customer Spotlight

Our selection of customer applications for the day. Click on the links to read more about the applications and the customers.

• Shaker Publishing
  Xerox digital print and workflow technology enables Shaker to specialize in all fields of science—where documents are produced for small groups of readers and updated at short intervals.
  
• Outback Brewery
  Postcards for Australia’s Outback Brewery, used to solicit votes on the naming of a lizard used to promote the brewery, will be printed at drupa on a Xerox DocuColor 8000AP Digital Press.
  
• Marks and Spencer
  London-based retailer Marks and Spencer wanted to create personalized reward statements and communicate benefit information with its employees. The retailer worked with dsicmm to create variable-color digital booklets, personalized for each employee.
  
• Hardiplank Siding
  Regional and personalized brochures created by Dutch printer Jubels for siding manufacturer James Hardie that combine the economics of long-run offset printing with the flexibility of digital printing, and allow for updates to be made quick and easy.
  
• ILS Distance Learning
  ILS Distance Learning manuals produced for the German company ILS, Institut für Lernsysteme GmbH, a market leader in distance-learning materials.
  
• MX Publishing, LTD
  This UK-based publisher uses a Xerox iGen3 to print books on-demand in English or German.
  
• Market Square Polish Pottery
  Xerox helped create a cost-effective direct mail campaign to differentiate and generate store traffic for this small business.


• Vaillancourt Folk Art
  Xerox helps one of America’s last remaining makers of ornaments create compelling collateral to complement their unique products.


• debitel AG
  One of the largest telecommunications companies in Europe, debitel AG, needed to create a relevant, dynamic personal letter, see how they did it.
• Heritage Education Fund
  Listen to a podcast with Xerox’s Shelley Sweeney where she talks about Heritage Education Fund’s success in making key changes to its direct mail campaign and the power of personalization.

Video/Podcasts

View product demos, press conference highlights, customer videos and informational segments coming straight from drupa 2008!

• Peter Muir, president, Bizucate, talks about the state of the industry and what the future holds for print.
  
• Video: Ralf Schlozer on what’s next for the digital print market
  
• Video: 1:1 Marketing and Outback Brewery
  
• Video: Xerox shows off the Xerox 700 at drupa 2008
  
• Video: Xerox shows Concept Color 2000 tandem architecture at drupa 2008
  
• Video: Alabama University In-Plant Succeeds with Xerox
  
• Video: Xerox Shows Off The iGen4 at drupa 2008
  
• Video: Xerox Talks about what they are showing at drupa 2008
  
• Video: Ursula Burns drupaTV interview
  Ursula Burns, president of Xerox, talks during the Red Sofa Sessions about the impressive presence of finishing equipment at drupa 2008, the impact of inkjet technologies and what drupa 2008 will be remembered for in the future.
  
• Podcast: Creative Ways to Target Creatives
  Xerox’s Bob Wagner gives tips direct from the customer on what it takes to earn their print business.
  
• Podcast: Target Ad Agency and Design Services Market
  Andreas Weber Global Communications GmbH, talks about joining print services providers who are growing their digital business by targeting the lucrative untapped ad agency and design services marketplace.
  
• Video: How Green is Print?
  Andy Tribute shares his thoughts about green efforts and printing
  
• Video Demonstration of MyPhotoFun
  Wim Koning of MyPhotoFun demonstrates the ease of use of the photo book application in the Xerox stand at drupa 2008.
  
• Podcast with Chris Jordan
  Chris Jordan, Jordan & Jordan, spends 50 minutes looking at the photo print market. Is the 6 × 4 photo market dead? The digital photo explosion has opened up new opportunities for printing. Photo books are set to revolutionize the photo print market and it’s all happening on digital color printers.
  
• Podcast with Peter Muir
  The president of Bizucate, Inc. shares his knowledge on how to transform a company from a print provider to a marketing communication service provider -all to increase sales, volume and profits.
  
• Video interview with Andy Tribute
  The noted industry analyst and blogger discusses his thoughts on the future of print technology.
  
• Xerox cured ink gel podcast
  Greg Kovacs, manager of Xerox’s inkjet technology in the Xerox Research Center Webster, discusses the behavior of Xerox’s new cured gel inkjet droplets compared to traditional inkjet droplets.
  
• Live Xerox drupa webcast
  Xerox is hosting a live webcast from drupa to reveal technological breakthroughs that showcase its continued leadership in the digital production printing industry.
  
• drupa 2008: Day 1 highlights
  View highlights from the first day of drupa 2008.
  

Blogs

• Industry expert and analyst, Andy Tribute, blogs about industrial printing.
• Noel Ward of WhatTheyThink.com wonders whether the inkjet train has already left the station.
• In the Balance: As drupa 200 draws to a close, Hamilton Terni Costa of AN Consulting takes a moment to reflect on the show.
• In the Balance: Cary Sherburne of WhatTheyThink.com takes a look at inkjets.
• In the Balance: Xerox’s Tom Wetjen blogs about hosting the Public Printer at Xerox’s drupa stand.
• In the Balance: Adam Dewitz from WhatTheyThink.com blogs about seamless integration of technology.
• In the Balance: Gina Testa blogs about embracing the digital photo books opportunity.
• In the Balance: Ed Gala of Xerox believes in the need for green marketing.
• In the Balance: Shelley Sweeney talks about Cadillo Comunicación Gráfica of Lima, Peru who have found great value in Xerox’s 1:1 Labs.
• In the Balance: Tom Wetjen of Xerox blogs about the new opportunities to print digital packaging.
• In the Balance: Randy Swope of Xerox discusses the success of Publidisa from Spain with digital books.
• In the Balance: Andrew Tribute blogs about the ‘greening’ of print.
• In the Balance: Noel Ward of WhatTheyThink.com blogs about the dizzying array of products, exhibits and more on display at drupa 2008.
• In the Balance: Susan Weiss shares an agent customer success story.
• In the Balance: Bob Wagner blogs about innovative ways to target creatives.
• In the Balance: Green drupa? Not really . . . but it should be.
• In the Balance: Tom Wetjen sets the record straight on Xerox’s ‘hot’ booth at drupa 2008.
• In the Balance: Noel Ward of WhatTheyThink.com discusses the sales success at drupa.
• In the Balance: Andy Tribute remembers print-media icon, David Watson.
• In the Balance: Noel Ward of of WhatTheyThink.com blogs about the significant trends at drupa 2008 in ‘The Game Changers.’
• In the Balance: What Kind of drupa is This?
• In the Balance: The Waiting is Almost Over.
• In the Balance: drupa—the Olympics of Printing.

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