When it comes to talking about color, most people speak in shades of gray. Cultural influences, vocabulary and meaning all play a part in describing and defining color. Candy apple red may not be the same shade in Russia, as it is in New York.

As new technologies and media emerge, it becomes even more important to ensure that colors—especially colors used in marketing and branding—are accurately communicated so that they can be uniformly replicated.

Andrew Hatkoff, vice president of Pantone Inc. is well versed in the science and technology of color communication and replication.

In this podcast, Hatkoff demystifies color communication and explains the importance of accurate color replication in an increasingly digital world.

Listen to the podcast Why Color Matters.

Total duration: 10:54 min.
Audio: MP3

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